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If you have been following along with our ABC's of Internet Marketing Success you know about establishing a presence online and driving qualified traffic to your website. With those tasks complete the real work begins: turning those visitors into buyers.
Conversion Architecture involves understanding your prospective customers and their needs and desires. When you can determine exactly what those needs and desires are, you will find yourself in the unique position of being able to create highly focused marketing campaigns that cater to each individual prospect.
 In order to accomplish this, you need to be able to break your prospect down into visitor segments.
By segmenting your visitors correctly, you can
ease them through your website’s conversion process at their own speed, and navigate them to the information, products and services that are most suited to them.
Part of this process involves the strategic placement of calls to action within your website in areas that are proven to draw the eye. By utilizing information discovered in eye-tracking studies, we are able to create unique designs that cause the eye to flow to specific areas of each page, prompting the end-user to take the desired action more often than the average website.
How to tell if your website is really working
 Turning website visitors into clients is key to a profitable website. The conversion rate of your website -- the percentage of visitors who make a purchase; sign up for a newsletter; download a report or whatever your objective may be, -- is really the most important statistic when it comes to understanding the health of your website because it's how you measure your marketing Return on Investment (ROI).
Despite the importance of conversion, we’ve found that it’s one of the least understood measurements among the small business owners we speak to every day. Business owners who thought getting a website would improve their bottom line, but ended up being disappointed by the lack of results.
As Internet Consultants we’ve learned from experience the secrets that can unlock the full potential of your website. Measuring and continually improving your web site’s conversion rate is a top priority, and there are a number of ways we use to do this. These include (among other techniques) building your credibility and delivering a positive online experience to your customers.
- Close the credibility gap
- Look like a million bucks (without spending it)
- Make it quick and convenient to buy from you and they will!
Now that you have progressed through our ABCs of Internet Marketing Success it’s time to take the next step and contact us for your no-obligation Internet Marketing Analysis.
We’ll develop a straightforward strategy to get you online, attract qualified prospects and turn more of your website’s visitors into customers!
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